If a Las Vegas Convention and Visitors Authority marketing campaign is successful, the city's nightclubs and casinos will be inundated with card-carrying astronauts, neurosurgeons, and bounty hunters. The city encourages tourists to deceive their parents, children, and spouses with the "What happens here..." slogan is inviting visitors to create a false identity-then come to Las Vegas and live it. The "Be Anyone" campaign includes an Internet-based contest in which participants who concoct the most creative fictional personae can win an all-expenses-paid Las vacation to carry out the hoax in style.
Contestants will be aided and abetted by "printable business cards, a real Web site and 800 number for their faux business, plus printable certificates of achievement in their field, suitable for framing," the ad agency says (Las Vegas Sun, February 14, 2006).
But the call of Christ is to live authentically. We are to bright lights in a dark world...walking the talk and talking the walk. Jesus said, "Let your light so shine before men, that they may see your good works and glory your Father which is heaven."
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